This film was made by Icon to promote their new winter riding kit. It's the most outrageous advert for riding kit I've ever seen. The riders are seen eating dirt, snow, sand... There are TWO helicopters involved. This has BBC levels of quality. I'm gobsmacked. G
It's bloody marvelous how huge web audiences can justify the coin dropped on this sort of exercise, to think we used to drool over flash ads in mags . . . no disrespect to you guys or your compadres, it's stellar stuff.
Gary, I have to agree with you, must have cost a bomb, great PR for Triumph
ReplyDeleteThat is just something else!
ReplyDeleteIt's bloody marvelous how huge web audiences can justify the coin dropped on this sort of exercise, to think we used to drool over flash ads in mags . . . no disrespect to you guys or your compadres, it's stellar stuff.
ReplyDeletewow,that is proper hardcore..just brilliant,want to chuck in the GS now and get 800xc.
ReplyDeleteEnjoyed that, although I now have a strong urge to paint the wheels on the Ten red...
ReplyDeleteDodgy acting and shaky premise aside, that was awesome. Not sure those jackets would match my BMW, though...
ReplyDeleteTom, I can understand wanting to ride a BMW, but why would you want to match it? G
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