I thought I'd seen so many good bike-clothes-lifestyle boutiquey shops I'd be immune to the charms of the Italian Deus, but I was blown away. It's a great shop with eye candy everywhere. I'd seen the place at it's pre-opening party in November 2012, but it was nothing like it is now. The shop opened in March 2013.
DMD Rocket with Deus wing paint
The attention to detail in the adjoining Deus Cafe is fantastic. If you're in Milan, get over to this place. It's located on Thaon di Revel, a five-minute walk from the Zara underground station.
You can see the scale of the place. The shot is taken from row 3 of 8 or 9.
The bikes are the Scrambler special editions commissioned by Ducati. These were built by Deus's neighbours on the same street, Officine Mermaid and Mr Martini of Verona. Deus's own Scrambler is the yellow one in the top shot of this post.
2013 DTRA x Sideburn Posters. This is the Stevie Gee one.
Umberto works in Deus cycle works. He had a sticker of me, that Chris Watson drew, on his laptop.
I've never owned or even ridden a fixie, but I've always liked the look of them. Especially with a basket on the front for delivery of Sideburns when the fuel runs out (I haven't totally thought this scenario out yet).Di Traverso flat track school. This is one of the Yamaha SR400 school bikes.
Stay tuned for more photos from Milan... G