Dazed

Stephen White writes for the respected English fashion rag Dazed & Confused. Earlier in the year I met up with him in Amsterdam for a beer. It ended up being a historical 5 hour stint and a turning point for Sideburn. He has given us the confidence to think BIGger than the kitchen table we have until now utilized as our publishing base. He is well educated, well read, well travelled, and well meaning. He is more officially Dazed's head of advertising - and by definition one would expect a man in a grey suit, but he looks more like a beat poet. BP

Here's a snippet from an interview he did with Falcon Motorcycles' Ian Barry...

SW:
Corporate motorcycle design today really is quite unchallenging and uninspiring. Do you think with cult specialist motorcycle magazines like Sideburn and Dice appearing on the newsstand, depicting an alternative scene and range of custom machines, times may be a changing?

Ian Barry:
For sure. The whole bad-boy posturing thing has been a cliche for so long and it's relief to have publications appearing that have a sense of humor and speak to riders and enthusiasts from a place of unadulterated passion. We live in an age of marketing and impostors and the motorcycle world has been filled with clones and giant companies serving up commercials and images of what's cool and what's not. I think that sociologically speaking, people have a huge desire to be a part of things that are real. Magazines like DicE and Sideburn speak to those people - they're not about marketing and posing. The focus is on the builders and motorcycles not the sponsors and marketing. It's an exciting time.

You can read the full interview here