This film was made by Icon to promote their new winter riding kit. It's the most outrageous advert for riding kit I've ever seen. The riders are seen eating dirt, snow, sand... There are TWO helicopters involved. This has BBC levels of quality. I'm gobsmacked. G
It's bloody marvelous how huge web audiences can justify the coin dropped on this sort of exercise, to think we used to drool over flash ads in mags . . . no disrespect to you guys or your compadres, it's stellar stuff.
THIS IS THE BLOG OF SIDEBURN MAGAZINE. IF YOU LIKE IT, MAYBE YOU SHOULD BUY A COPY.
Sideburn is a magazine made every few months by Gary Inman, Ben Part and some of the best freelancers in motorcycling. It's a dirty bike lifestyle magazine inspired by oval motorcycle racing, and covers flat track racing, speedway and the road bikes loosely inspired by the racers plus the heroes and zeroes we love.
Email us at: dirt@sideburnmagazine.com
7 comments:
Gary, I have to agree with you, must have cost a bomb, great PR for Triumph
That is just something else!
It's bloody marvelous how huge web audiences can justify the coin dropped on this sort of exercise, to think we used to drool over flash ads in mags . . . no disrespect to you guys or your compadres, it's stellar stuff.
wow,that is proper hardcore..just brilliant,want to chuck in the GS now and get 800xc.
Enjoyed that, although I now have a strong urge to paint the wheels on the Ten red...
Dodgy acting and shaky premise aside, that was awesome. Not sure those jackets would match my BMW, though...
Tom, I can understand wanting to ride a BMW, but why would you want to match it? G
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