Friday, 31 December 2010

Fine Art Dirt Collection

Our friend Alberto Narduzzi sent us this invite, but we can't make it. Pitti Uomo is, I think, a huge fashion show in Italy that has exhibitors showing their ranges (inc streetwear) to buyers. Alberto, Mr Martini and Roberto Totti (along with great Italian bike mag Riders) has some sort of bike and photo exhibition there with Italian shoemaker Alberto Fasciani.
'So?' you're thinking. Well, if you're in the business of promoting race series', getting bikes into the consciousness of people with marketing budgets has got to be a good thing. The Mefo guys had Dickies as a sponsor and the ORS got Red Bull on board. All of European flat track is run by enthusiasts, no one makes a bean, so if things like this gives the race and event organisers an 'in' then it's got to be good.

So, if you're interested in going email the contacts on the invite. G

No comments: