Sideburn was founded on zero market research, but GI does at least now ask new buyers how they got wind of us. No matter how wildly we blog / facebook / pinterest / shout from our soapbox on Hyde Park corner, to spread the word according to Sideburn, there are pleasantly still old fashioned results to be had from someone just wearing a T-shirt. BP
"You happen to see the DJ rocking a [Chris Watson] Sideburn T at about 3:30 in this random and awesome film about an El Solitario MC party in Madrid?
"It's amazing how adept this culture is at mythologizing itself.
I love it. Not just cool, but authentic too... a fair amount of it, anyway. You guys have struck a great chord on that note.