It's A Glower!

Sideburn has shouty dayglo cover text underneath the usual touchy-feely coffee-proof matt laminate, so if if you get lost in fog, wave it about and you are more likely to be rescued (by a pink gorilla) than your neighbour who is waving MCN which has already got a bit soggy. Careful you don't sit on Blurp the spiking Moshling.
We care about your safety. BP